On this event, Mohit Sureka, Founder/CEO of Spiel Studios said “This is a very important milestone for the gaming and marketing industry, where-in a mainstream brand will be visible in an iPhone game. This will be for the first time when Indian cars will be available to play in a game! A lot of credit for this should be given to the Maruti Suzuki marketing team who found it important to have their brand presence on new upcoming technologies in order to connect with the young audience.”
On this association, Shashank Srivastava, Chief General Manager Maruti Suzuki said “The Indian consumer is getting younger and gadgets are becoming integral part of life. Today cell phones are not only telephony devices but one stop gadget which provides connectivity, convenience & entertainment and hence opportunity for us to make people experience our products virtually at their convenience.”
The game is currently available for iPhone and iPod Touch uses and an iPad version is coming soon. The company plans to releases the game for PC/Mac , Sony PSP and PS2 in the future.